2024 - 2025 | Product Owner

As a Product Owner of Transformational, I focused on initiating product ideas and defining early-stage strategies to align and help business achieve their goals. Shaped product concepts, validating feasibility, and co-developing MVP scopes with cross-functional teams. Played a key role in launching platforms like bondbond (a fan economy platform) and Prompt Pass a government-integrated digital wallet under Thailand Post) before handing over to delivery teams.

2022 - 2024 | Product Designer

I designed end-to-end journeys for digital platforms in both front and back stage. My focus was on creating user-friendly interfaces that aligned with business goals. Created wireframes, prototypes, and design systems to ensure usability and consistency. Collaborated with POs, developers, and stakeholders to align design with business and user needs. Led workshops to align teams on design direction. My work helped ensure the usability and consistency of every product we delivered.

2021 - 2022 | UX Designer

Responsed for 7-Eleven application campaign & PDPA feature. Assisted researchers in the EVme project with usability testing and enhancing user experiences. Intiated the Staff's Friend application utilizing UX methodology to approach and consult the team.

2018 - 2021 | Associate to Senior UX/UI Designer

Standardized the design across platforms by owning design guidelines. Collaborated with BI, UX research and Developers teams to drive data-informed improvements. Conducted user research and usability testing to enhance user journeys. Redesigned web and app experiences using design thinking, resulting in increased inquiries, payments, and signups.

2016 - 2018 | UX/UI DESIGNER

2015 - 2016 | UX/UI DESIGNER